The much anticipated 2014 Longines Hong Kong Masters will be officially launched at a press conference in Hong Kong next Tuesday, January 21.

This year organisers of the event are proud to welcome back Title sponsors Longines, a long time supporter of equestrian sport around the world, along with a number of other exciting new partners.

The 2014 Longines Hong Kong Masters will be showcased to millions of television viewers for the first time through TVB Pearl as official broadcaster.

The Hong Kong Jockey Club will again support the event with and host the prestigious Hong Kong Jockey Club Trophy.

Also joining in on the action at the show jumping extravaganza at AsiaWorld Expo in 2014 is Massimo Dutti.

The fashion brand, inspired by the equestrian lifestyle, has recently developed an equestrian style line of clothing and already has a presence at various major show jumping events around the globe.

The Longines Hong Kong Masters event is also proud to have the support of worldwide aeronautics industry players such as Airbus Group and Dassault Falcon.

Celebrating the year of the horse, Opera Gallery will bring culture and arts to the event with a display of monumental equestrian sculptures by major contemporary artists.

And in an exciting initiative Shanghai Tang will produce the official Longines Hong Kong Masters polo shirt for 2014.

These shirts proved very popular in 2013 and now with Shanghai Tang's added class and style in design they will be even more highly sought after this year.

Hermes Sellier, already associated with world class show jumping throughout other parts of the world, will for the first time have a presence in the Prestige Village with its chic and iconic equestrian products. 
 
And in arts and design, Lalique and Artemide will have a presence at Asia's only five star show jumping competition. 
 
Like last year, Veuve Clicquot champagne will be served both at the Masters Club and in the Prestige Village adding flair to the social side of things during the three days of the event.